The Team 

We are simply a bunch of crazy idealists who created a technology called PaperTale.


Why PaperTale?

Because we were tired of the lack of transparency and endless empty claims in the name of sustainability.

What’s the deal with the T-shirts?

That’s simple - we want to create a marketplace where consumers can not only see the item's full journey of production, but also that the great craftsmen behind it are being paid lawfully.

And it doesn’t just stop there - we will give you an insight into the real-time environmental impact of each product so you have the power to make conscious decisions.

But to do all this, just having the technology wasn’t enough. We needed a physical product to showcase the power of our technology. That’s the deal with the T-shirt.

Compensation module

As part of the technology, we also created a unique compensation module which builds up the proofs of planting trees and the fundraising to send kids to schools. Just like with the product journey, the traceability of compensation builds up in the app so you can see exactly who funds transferred to and when. 

The End

“Now this is not the end. It is not even the beginning of the end.
But it is, perhaps, the end of the beginning.” – Winston S. Churchill